Description

Points Possible

Choose a disease or health issue among the top 10 leading causes of death in the United States!  Describe the disease or health issue in complete detail.

10 points

Describe the causes of the disease or health issue.

10 points

Describe the statistics of the disease or health issue.  Paint a complete picture of the health issue in the United States!  This can include a graphic representation, tables of data

10 points

Describe the occurring health disparities in regards to your disease or health issue using the statistics identified.  How is the health issue disproportionately distributed or distributed unequally among certain populations (e.g. by age, race, gender etc.)?

15 points

Examine the health topic and health disparities through the lens of 2 broad factors that contribute to behavior described in the Social-Ecological Web.  You must include research to support your ideas and link the contributing factor to your chosen health issue.

30 points

(15 pts. each)

Select an intrapersonal, interpersonal, or multi-level theory to and explain why it is appropriate for the health issue.  Apply the model theory to help understand the behavior that contributes to your chosen health issue.  Apply and describe how the constructs within the model/theory could be utilized to improve the health issue. 

20 points

Based on you analysis of the health issue (the contributing factors identified from the Social-Ecological Web and the model theory used to explain or predict behavior), develop an intervention to improve health behavior that will improve health outcomes related to your chosen health issue.

     Identify your target audience

20 points

5 points

Develop promotion plan that utilizes Social Marketing techniques (the 4P’s)

15 points

Develop a communications campaign based off of your already developed promotion plan.

15 points

TOTAL POINTS

150